![]() ![]() Turns every interaction into a named contact.Reduction of CPL (cost per lead) at an average of 30-50X.There are some monumental benefits of click-to-Messenger Facebook ads: So, instead of $4 per result for anonymous website traffic that converts at 2%, our CPA is between $3 and $6 for a lead with a name and direct line of contact. Save leads to the contact database in the Customers.ai Facebook Messenger marketing platform.Īfter executing Facebook click-to-Messenger ad chatbot marketing campaigns, here’s what our latest click-to-Messenger campaign reports look like:.Send users to a Facebook Messenger chatbot.Switched to the Facebook ad campaign objective optimized for messages.With our new Facebook Messenger ads playbook we cut the cost to $5 a lead: Do the math and we’re looking at $300 to $500 for 100 visitors.Īnd since we convert 2 out of 100 visitors, the cost per acquisition is $150 to $250 per lead. And our average website traffic conversion rate is 2%. With traffic ads, we spend about $3 to $5 per click. Using our own chatbot software at Customers.ai, we’ve tested Click-to-Messenger ads for lead generation compared to Facebook traffic ads and produced a 97% better CPA from Messenger ads. If you didn’t watch the video, here are some still images that demonstrate how interactive the Messenger experience can become once someone clicks-to-Messenger from your ad. You can experience this Click-to-Messenger ad for yourself, here! Once the viewer of this Messenger ad clicks on the “Learn More” button, there are personalized chatbot experiences for each of our customer personas. See it for yourself in the Facebook News Feed, click-to-Messenger ad below! To promote our latest video for Customers.ai, we created a highly informational Messenger ad. Messenger ads are the ultimate way to increase engagement on Facebook with ads. Click-to-Messenger menu-based chatbot exampleīest Facebook Messenger ad examples #1: Click-to-Messenger Ads.Retargeting and re-engagement Messenger ads.Messenger ads for bookings and online sales.Increase engagement and gain user insights.Send a Messenger ad to all your Facebook contacts.Messenger for increasing event registrations.Using Messenger ads for promotional offers.Use these 9 best Facebook Messenger ad examples to inspire and experiment with Messenger ads for your own business: Retailers can sound more conversational, like a friend, than a brand just trying to sell something. So this new way of talking to customers means retailers increase their exposure and growth potential much quicker.Īnother bonus is the chance to offer customers access to more personalized service than ever before. Instead of a typical call to action like “Shop Now,” users see “Send Message.”Ĭustomers already spend a lot of time there chatting with family and friends and consuming content. ![]() Messenger sponsored messages are a great tool for driving strategic engagements and actions relating to your business while keeping a user on the platform and reducing the risk of a bounce. These ads allow you to deliver specifically crafted messages directly to a user’s inbox. The second ad type is called a sponsored message ad. Where a normal ad would send people directly to a landing page, this Messenger-style ad will engage customers without directly asking them to buy – meaning you don’t have to scare away cold, non-brand-aware users with a heavy ask. The first type of Messenger ad is called a Click-to-Messenger ad. There are two types of Facebook Messenger ads. Businesses can scale conversations in Messenger thanks to chatbot automation.Consumers would rather chat in real-time with businesses than talk on the phone or email.Messenger is where conversations happen, and nothing beats a conversation for closing sales. ![]() There are three key components that make Messenger ads so successful: ![]()
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